For this collection MEN takes the traditional roles of male and female out of its original context. Costume, craft and sports influences are set in a diametric opposition. MEN says ‘ES TUT MIR LEID! Ich habe mich verwählt.’The battle and role distribution in the fashion industry can also be seen in the choice to involve the ARC Amsterdam Lowlanders. The team’s passion for rugby is rooted in integrity, solidarity, discipline and mutual respect. This fashion short film is made in collaboration with filmmaker Annemarie van Noortwijk & Jonathan Bleeker. The players enter the field to start their game. This fashion short film is exposed at the Fashionclash fashion film festival.
Film location: ARC Amsterdam Lowlanders, Sportpark Amstelveen. Concept / film / editing: Annemarie van Noortwijk (film & photography). Assistent film & editing: Jonathan Bleeker film & fotografie. Models: Vincent Theunissen, Eleonora Johanna Remmen & Julia van der Veen. Make up: Leonie Schuurman. Hair: Laura Laconi. Accessoires: Chrissie Houtkooper. Clothing: Studio MEN
Catwalk, Lookbook, Campaign, Video
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