For this collection MEN takes the traditional roles of male and female out of its original context. Costume, craft and sports influences are set in a diametric opposition. MEN says ‘ES TUT MIR LEID! Ich habe mich verwählt.’The battle and role distribution in the fashion industry can also be seen in the choice to involve sports into the collection. Sports in general has values like integrity, solidarity, discipline and mutual respect. For the MEN campaign shoot is collaborated with photographer Imke Panhuijzen.
Credits
Photographer: Imke Panhuizen. Fashion design: Studio MEN. Leather accessoires design: Chrissie Houtkooper. Models: Matthijs & Tex (KNOWN model management), Pleun (Fourteen model management) MUAH: Emmy Klomp (Angelique Hoorn management)
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